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Big Epic Outcome
Last week I attended the Interactive Marketing Summit which was held at The Taylor Institute for Direct Marketing at The University of Akron. The theme for the event was Big Epic Experts and we were...
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Epic Content Marketing: 5 Key Elements You Need to Know
I mentioned a few weeks ago the privilege I had to hear Joe Pulizzi speak at the Interaction Marketing Summit hosted by The Taylor Institute for Direct Marketing at The University of Akron. Pulizzi’s...
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The Five Steps of Data Driven Marketing
Yep – I’m eeking out as much as I can about my recent visit to the Interaction Marketing Summit hosted by The Taylor Institute for Direct Marketing at The University of Akron. We heard from experts in...
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Delivering the Right Message to the Right Person: The Importance of Data...
The concept of data driven marketing is simple – know your customer – and not just the basic demographics either. Knowing and understanding the types of messages that your customers want to receive...
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The Top 5 Coupon Sites You Need To Be Releasing Codes On
The holiday season is right around the corner. The Sunday paper is getting thick with ad circulars, email inboxes are filling up with holiday promotions, and let’s not forget about the looming deals of...
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3 Ways to Tell a Marketing Company is Smoke and Mirrors
There are a lot of reasons for a business to outsource online marketing duties. Whether it is manpower, talent or the idea of the Google algorithm that makes your brain want to explode, we get it. But...
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Facebook Adds Call to Action Button for Pages
If you own or manage a Facebook business page, you may have seen a new feature that allows you to add a Call-to-Action (CTA) button to your page. This button is a useful tool that will invite your...
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Real Time Responsive Design Test
Responsive Design – it’s not just a buzzword. We’ve written quite a few blog posts on the subject here at TKG. We’ve stressed the importance of providing a powerful, functional web experience whether...
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Google Introduces Call-Only Ads
Google Adwords has always been a nice way to help grow leads and sales by directing customers to a website. But what happens when the majority of your business comes from the phone? In an effort to...
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It’s Not You, It’s Facebook…
If you manage a Facebook business page, you may start seeing a decrease in likes over the next few weeks (or maybe you have already seen it). But don’t worry, you didn’t do anything wrong! Facebook...
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